Memorable people understand that stories stick. Those that can match a story with a message are more notable.
Use language to create a mental picture. Those around you will remember your words as if they were shown pictures.
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Principles to Remember
Do:
• Consider your audience — choose a framework and details that will best resonate with your listeners.
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A 1980 study found that when people were shown photographs with posed pictures, people were 80 percent likely to label the expressions correctly. However, when they were shown photos of spontaneous emotions, the rate of recognition went down to 26 percent.
Psychologist Paul Ekman claims th...
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