The Psychology Of Movie Trailers - Deepstash

The Psychology Of Movie Trailers

The reasons movie studios give out major plot points in their trailers:

  1. The audience likes to see in advance what they would be paying to see.
  2. Big moments evoke a strong audience response and are therefore memorable.
  3. Major plot points being revealed in the trailer makes the audience understand the product better, and makes the movie familiar and likeable, with no surprises.
  4. Trailers (with the entire movie packed in three minutes) are targeted at people who may not be so tuned in and would decide on watching the movie after seeing the promo.

2

STASHED IN:

39

STASHED IN:

0 Comments

MORE IDEAS FROM The Reason Movie Trailers Give So Much Away

When Movie Trailers Give Away The Entire Movie

Movie studios spend millions marketing their product and show multiple versions of trailers to test audiences before releasing the final set of trailers that, more often than not, have the entire movie spelt out for the audience.

This technique is a necessary evil and has become a mainstay of Hollywood trailers despite intense criticism.

1

STASHED IN:

58

Deepstash helps you become inspired, wiser and productive, through bite-sized ideas from the best articles, books and videos out there.

GET THE APP:

RELATED IDEA

The movie Contagion

Contagion, Steven Soderbergh’s 2011 movie about a deadly pandemic has regained popularity due to the ongoing virus outbreak.
The movie is as much about the way disease gets amplified by people’s relationships to the truth, as it is about viral transmission.

1

STASHED IN:

40

Primary factors that make horror films alluring
  • Tension - Generated by suspense, mystery, terror, shock and gore.
  • Relevance - The horror film may relate to personal relevance, cultural meaningfulness, the fear of death, etc. 
  • Unrealism -The fictional nature of horror films affords viewers a sense of control by placing psychological distance between them and the violent acts they have witnessed.

1

STASHED IN:

97

The art of movie marketing

Movies have significant earning power because they're sold so effectively.

Even though the movie industry earns billions of dollars a year, only a handful of Hollywood movies make a profit. Hollywood relies on its few runaway hits to make up for the rest of the films that fail to break even, making the job of the movie marketer even more important.

2

STASHED IN:

5