Before: Describe the world with a problem that your audience faces or can relate to.
After: Imagine what it would be like to have that problem solved and how much better the situation would be.
Bridge: Explain how your product, service, or idea can help them achieve that desired outcome and overcome the problem.
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Robots can store words, people can't! People need to connect the words like connecting the dots or simply put, a STORY. Example, if you read several ideas from a XYZ book on Deepstash, you will need spaced repetition or other such memorization techniques to memories the flashcards. Maybe ideas which are amazing can be remembered. But if you read the same from the book, then because of connecting the dots, story, examples, etc., there will be a higher possibility of remembering everything from the book & even applying it. Stories also calm people down which makes it a great tool for persuasion.
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Similar ideas to Before - After - Bridge Storytelling Formula
Set the stage of a problem that your target audience is likely to experience ( ...
Once upon a time there was.... Every day, ... One day, ... Because of that, ... Because of that, ... Until finally, ...
The idea is to introduce a character or a group of character, describe their usual routine, present a twist that disrupts their daily lives, explain how they ove...
“Approach Each Customer With The Idea Of Helping Him Or Her To Solve A Problem Or Achieve A Goal, Not Of Selling A Product Or Service.”
-Brian Tracy
They buy your product/services but after the transaction, you don't care.
Is that good customer service?
Providing help, or ...
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