Recognizing Big Bang Disruption
"Big bang disruption" happens when digital innovators leverage new technology to rapidly introduce revolutionary new offerings, devastating incumbents who are unprepared. It is sudden, swift and disruptive on an industry scale.
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The book Big Bang Disruption by Downes and Nunes analyzes how innovation happens lightning-fast in the digital age, overturning incumbents overnight. It provides strategies for both disruptors and incumbent firms.
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