Recognizing Big Bang Disruption
"Big bang disruption" happens when digital innovators leverage new technology to rapidly introduce revolutionary new offerings, devastating incumbents who are unprepared. It is sudden, swift and disruptive on an industry scale.
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The book Big Bang Disruption by Downes and Nunes analyzes how innovation happens lightning-fast in the digital age, overturning incumbents overnight. It provides strategies for both disruptors and incumbent firms.
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It’s hard to disrupt the industry that pays your bills. People are taught a way of doing things, and companies pride themselves on their systems and processes, all codified in lengthy and monolithic manuals. “Reputation” and “experience” allow certain businesses to charge insanely high fees or pr...
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