The Message Spreads in Concentric Circles
The company’s message can not be broadcasted. It needs to spread from in concentric circles:
- It starts with the founders and the employees. They have to be excited about it
- The message should spread to the power users who are gonna share it with their base
For Substack the power users were the early writers (like Lenny) who were passionate about the platform.
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Life-long learner. Passionate about leadership, entrepreneurship, philosophy, Buddhism & SF. Founder @deepstash.
Lulu led the comms at Substack and she shares some of the ways she thinks about spreading the message for a small company.
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