Human attention is increasingly overwhelmed by digital distraction. To earn attention, we must understand its psychology - our needs for novelty, emotion, and vision.
Design captivating messages and experiences that speak to these needs.
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Captivology: The Science of Capturing People's Attention is a book by Ben Parr. In the book, Parr examines the psychological phenomenon that captivates our attention and how we can use this to our advantage.He looks at the science behind attention and explores the factors that make something captivating, including storytelling, emotion, engagement, and more.
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