Start by studying the work of the masters
Start small, with sales letters or landing pages, and then move on to longer-form pieces.
Always be testing and tweaking your copy until it’s as persuasive as possible.
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Similar ideas to Start by studying the work of the masters
How Do You Plan an A/B Test?
Decide what to test, create two versions, decide on how long to run the test, collect enough data, analyze.
If you’re running an on-site test, you’ll want to think of all the sales-related pieces of your website, and then figure out which elements to split test:
- headlines
Killing The Creative Effort
Persist too long in making choices without justifying them, and an entire creative effort might wander aimlessly. The results might be the sum of wishy-washy half decisions. Developing the judgment to avoid this pitfall centers on the refined-like response, evaluating in an active way and finding...
Going it for the wrong reasons
Everything that you do should have a reason that matters and makes sense to you and you should always be in synch with it.
The moment the reason is no longer there, or is no longer valid, it is time to move on.
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