A survey conducted that just 31% of recipients considered work as their ikigai in 2010

For Japanese however, the idea is slightly different. One's ikigai may have nothing to do with income. In fact, in asurvey of 2,000 Japanese men and women conducted by Central Research Services in 2010, just 31% of recipients considered work as their ikigai. Someone's value in life can be work - but is certainly not limited to that.