2. Time: Your Most Precious Asset

By identifying your core values you become more aware of what pursuits are worth your resources and can better employ them. There will be necessary tasks that don’t align with your core values, but you still have tremendous freedom to make your choices matter.

Branding yourself means developing your professional identity to align with your values. A personal brand statement always begins with your values. 

Branding Rule: “Everything counts. Everything that you do either creates and builds your brand or weakens

Review the list of examples of core values and write down every value that resonates with you. Add any you think of that are not on the list as well. Select the values that most accurately describe your feelings or behaviors.