Setting Goals

• Goals are about the results you want to achieve.
• Systems are about the processes that lead to those results.
• Goals are good for setting a direction, but systems are best for making progress.
• The purpose of setting goals is to win the game.
• The purpose of build...

• Focus on one domain at a time.
• Write down your goals. This makes you more likely to take action.
• Goals should be SMART: specific, measurable, attainable, realistic and time -bound.
• Set a combination of immediate, short term (days to weeks), medium term (weeks to month...

Before you set goals for your product managers, you need to understand why you are doing it. There are a number of reasons to set goals for people in your company, but not all of them can be applied to product managers, like:

• Personal performance evaluation
• Making sure the c...