Goal-setting Of Goals
Before you set goals for your product managers, you need to understand why you are doing it. There are a number of reasons to set goals for people in your company, but not all of them can be applied to product managers, like:
- Personal performance evaluation
- Making sure the company’s operational pace is maintained
- Giving guidance and direction
You can set goals that are related to company or business objectives. As a general guideline, you should treat the goals you set for your product managers as means to give them guidance and direction, not measure their performance or even the product’s.
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Measuring the performance of product managers is a real challenge for a number of reasons. When planning the product managers’ goals, this challenge can translate into taking the wrong direction altogether. Here is a new way to look at product management goals, and make them a useful tool for both you and your team.
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Essential product management skills
How to work effectively with cross-functional teams
How to identify and prioritize customer needs
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