You are not your demographics. You are your values.
DAVID ALLISON
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Buyer Personas
- Who are you creating ads for? — consumer segmentation: think location, demographics, motivations, values
- What is their role? — are you selling B2B or B2C, or both? Buying for themselves or for their organization?
- What motivates them...
1. Clarify Your Identity
The first step to thinking like a monk is to get clear on your values. How?
- List your values.
- Identify the origin of that value.
- Reflect on whether or not that value aligns with your true self.
Figure out your ideal client
Figure out your target market, their income, demographics, needs, and preferences.
This research will help you determine what value you can bring them i.e. your unique selling proposition.
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