What we value determines what we do and what we buy. For example, if you value family, you will be drawn to anything that will be good for your family. If you value status, you will be drawn to anything that improves your status.If you know the values of your audience, you know what they are looking for.

Personalize marketing campaigns based on the values of your audience

<ol><li class="ql-align-justify">Family</li><li class="ql-align-justify">Relationships</li><li class="ql-align-justify">Financial security</li><li class="ql-align-justify">Belonging</li><li class="ql-align-justify">Community</li><li class="ql-align-justify">Personal growth</li><li class="ql-align-justify">Loyalty</li><li class="ql-align-justify">Religion/Spirituality</li><li class="ql-align-justify">Employment security</li><li class="ql-align-justify">Personal responsibility</li></ol>

Top 10 values shared across cultures

You are not your demographics. You are your values.

<figure><img alt="All 56 core human values, rank ordered in importance for the population of the world." src="https://images.squarespace-cdn.com/content/v1/5683e31bc21b868c6d3b8f64/1595437458067-5IY8HGU1Y79STLTS6YH6/GLOBAL+VALUES+RANKING_.png" width="1440" height="1080" srcset="https://images.squarespace-cdn.com/content/v1/5683e31bc21b868c6d3b8f64/1595437458067-5IY8HGU1Y79STLTS6YH6/GLOBAL+VALUES+RANKING_.png?format=100w 100w, https://images.squarespace-cdn.com/content/v1/5683e31bc21b868c6d3b8f64/1595437458067-5IY8HGU1Y79STLTS6YH6/GLOBAL+VALUES+RANKING_.png?format=300w 300w, https://images.squarespace-cdn.com/content/v1/5683e31bc21b868c6d3b8f64/1595437458067-5IY8HGU1Y79STLTS6YH6/GLOBAL+VALUES+RANKING_.png?format=500w 500w, https://images.squarespace-cdn.com/content/v1/5683e31bc21b868c6d3b8f64/1595437458067-5IY8HGU1Y79STLTS6YH6/GLOBAL+VALUES+RANKING_.png?format=750w 750w, https://images.squarespace-cdn.com/content/v1/5683e31bc21b868c6d3b8f64/1595437458067-5IY8HGU1Y79STLTS6YH6/GLOBAL+VALUES+RANKING_.png?format=1000w 1000w, https://images.squarespace-cdn.com/content/v1/5683e31bc21b868c6d3b8f64/1595437458067-5IY8HGU1Y79STLTS6YH6/GLOBAL+VALUES+RANKING_.png?format=1500w 1500w, https://images.squarespace-cdn.com/content/v1/5683e31bc21b868c6d3b8f64/1595437458067-5IY8HGU1Y79STLTS6YH6/GLOBAL+VALUES+RANKING_.png?format=2500w 2500w"><figcaption dir="auto">All 56 core human values, rank ordered in importance for the population of the world.</figcaption></figure>The most powerful way to influence an audience of people is to offer what they are already chasing. Which begs the question, what is your target audience chasing? As humans, we spend our lives chasing after anything that aligns with our values. And running away from anything that may harm them. Scientists have studied this for decades and there’s no denying it: what we value determines what we do. <BLOCKQUOTE>If you value family, you will be drawn to anything that will be good for your family. If you value status, same thing holds true.</BLOCKQUOTE>If you know which values your target audience shares, you also know what they are looking for. All you need to do then is connect the dots. Show them how your product, service or brand is the same as what they are already looking for. How do you find out what values your target audience shares? The most accurate way in the world is to use the Valuegraphics Database. That’s what we built it for. But it’s not the only solution. A great way to start understanding what your target audience cares about is to ask them. In surveys, or on the shop floor, ask what they care about. What are they thinking about as they fall asleep at night? What’s on their mind first thing in the morning? If you ask those questions often enough you’ll see patterns emerge. Those patterns are the core values of your target audience creating signals in the noise. Up top of this article is a chart of all 56 core human values. they are rank-ordered by importance for the population of the world. Your target audience fits in here somewhere. Start asking them where, and you’ll be able to use the most powerful target audience insights on earth.

How do you find out what values your target audience shares? The most 
accurate way in the world is to use the Valuegraphics Database.

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The power of understanding target audience values

- Understanding the values of your target audience is crucial for influencing them effectively.
- People spend their lives pursuing things aligned with their values and avoiding anything that could harm them.
- Knowing the values of your target audience allows you to offer them what they are already seeking.
- The Valuegraphics Database is the most accurate way in the world to determine the shared values of a target audience.

How to find out the values of your target audience

- The Valuegraphics Database provides an accurate solution for identifying target audience values.
- Asking your target audience directly through surveys or interactions can also reveal their values.
- Consistently asking questions about their thoughts and concerns will reveal patterns that reflect their core values.

The importance of connecting your product/service/brand with your target audience's values

- Once you know the values of your target audience, you can align your offering with what they are seeking.
- By connecting your product, service, or brand to their values, you can make a persuasive case for why they should choose your offering.
- By showing how your offering is the same as what they are already looking for, you can appeal to their values and increase the likelihood of success.

- The Valuegraphics Database is designed to identify the core human values of the world's population.
- The database ranks all 56 core human values in order of importance.
- By utilizing the Valuegraphics Database, you can access the most powerful target audience insights available.
- The target audience you are trying to reach will fit within the values identified in the database.

Use Valuegraphics for Your Marketing Campaigns

Personalize marketing campaigns based on the values of your audience

Top 10 values shared across cultures

DAVID ALLISON

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