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The reason nobody says it's hard work is that no-one wants to work hard. Hard work doesn't sell. What people sell is to know the 'why'. It sells quickly while promising fast results with little work. But it isn't realistic. In the end, everything good takes time, hard work, discipline and dedi...

The "why" is often difficult to define but it's important that we know our "why" because when we do, the rest becomes so much easier. 

If you get excited and take on too much, you'll be spending your energy all over the place.

Spend most of your time on the right things and the rest takes care of itself. It's not enough to just 'work hard'.