3. Clear the "WHY"

Whenever something doesn't go as we planned it, we often look for something or someone to put the blame. It's our primal instinct and it's a habit that can make us difficult to deal with.

There are many reasons as to why we "play" the blame game. It could either be because...

We often spend our days doing everything but that difficult thing we're dreading to do.

This happens because we're trying to protect ourselves from uncertainty. We don’t want to feel like we don’t know what we’re doing, to look stupid or to to feel overwhelmed.

• Qualitative research is often defined as what it's not, it's not numbers. But more importantly, qualitative research differs from quantitative research in terms of the questions we ask.
• Instead of who, what, when, where, and how much, qualitative research is often about the