In this competitive world we must look after ourselves first. We all think of ourselves as autonomous, intelligent and good people: “I am acting out of my own free will. I am intelligent in my own way. I am basically good and decent”. We hate being criticised, proven wrong in our self-opinion and doing something for someone else against our will, which all make us defensive. Confirm people’s beliefs about themselves and make it seem like they do something for themselves and they will follow you.
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The Laws of Human Nature by Robert Greene is a book that I think everyone should read at least once in their lifetime.
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