People always feel ambivalent towards their leader, our feelings are never pure or simple. We want freedom and being lead, we love and hate our leader. Getting people to follow you freely takes time and practice. Appear powerful, legitimate and fair.
Observe the phenomen of authority, develop some of the habits and strategies yourself and see authority as a good thing.
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The Laws of Human Nature by Robert Greene is a book that I think everyone should read at least once in their lifetime.
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