The iconic casual shoes, Converse All-Stars, are famously known as Chuck Taylors and have a decades-long history in pop culture. These soft cotton and rubber shoes, designed for basketball, were the official shoe for the Olympic games for over three decades.
Endorsed by basketball star Chuck Taylor in 1921, these shoes saw a few redesigns, and after 30-year Olympic endorsement, captured 80 per cent of the sneaker market share.
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In the 70s and the 80s, the shoes were picked by artists, musicians and movie stars, and became a symbol of the young and rebellious retro look and the grunge style of the punk rock era.
In 2003, the company was bought by Nike and currently, the All-Stars continue to remain popular, remaining in the Top 10 best selling list for decades. The pop-culture branding, rich history and affordability add to its enduring popularity.
Sneakers are big business around the globe and have risen from normal fashionwear into cultural trademarks, with a market valuation of USD 79 billion in 2020.
Sneakers, called trainers in the United Kingdom, are smart and comfortable to wear, part of the reason they have found their place even on formal occasions and at the workplace. The pandemic made people prioritise comfort with sales of athleisure products (like sneakers and yoga pants) skyrocketing.
TV in the traditional sense isn’t what it used to be. The mediums watch-worthy content is less viewed on TV screens and more on the internet, especially on YouTube.
Popular YouTubers are getting into mainstream TV shows not because they want to publicize themselves, but because the TV shows want more viewers from YouTube.
The term "influencer" may not produce thoughts of profound social or economic disruption, but it has changed the way we measure success as societies.
An influencer selling us stuff is a powerful driving force of change and presents a new opportunity for entrepreneurial success.
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