In the 70s and the 80s, the shoes were picked by artists, musicians and movie stars, and became a symbol of the young and rebellious retro look and the grunge style of the punk rock era.
In 2003, the company was bought by Nike and currently, the All-Stars continue to remain popular, remaining in the Top 10 best selling list for decades. The pop-culture branding, rich history and affordability add to its enduring popularity.
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In the last three decades, alternative and indie rock has evolved from its punk roots. It achieved mainstream popularity in the 90s (the grunge wave) when it even eclipsed pop and rock music.
It is still alive and kicking underground.
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