Transformative Soundscapes: Dive into Enhanced Focus

Disney stories have a near universal appeal because they are designed around struggles and desires that are common to humans everywhere.

You can apply this message to storytelling in your company, too. When you’re communicating with your customers, you should focus on the shared e...

The motivation to be helpful is tied to your helper’s identity and self-esteem. People help because they want to be admired.

• Other-praising (Acknowledging and validating the character or abilities of the giver.) “You go out of your way …” or  “I feel like you’re really...

Sometimes it's best to let your customers do the retaining for you. Many companies are building communities around their brands and products, enabling customers to connect and share questions and experiences. For example, a company that sells baby products can create a Facebook page for parents t...