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The Most Coveted  Honey

The Most Coveted Honey

Manuka honey from New Zealand is the world’s most coveted honey. It’s supposedly unique healing properties make it a high-demand consumable in the elite circles. It is derived from the nectar of a native bush called leptospermum scoparium and is has been enjoying a boom in popularity in the last 30 years. 

In 2017 for example, the annual shipment of the manuka honey industry was $270 million.

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MORE IDEAS FROM THE SAME ARTICLE

  • The honey bees species (Apis mellifera) that are necessary for commercial honey production are not native ones of New Zealand but arrived in 1839 due to an English beekeeper, Mary Bumby.
  • She managed to bring the skeps (woven baskets) of honey bees in a six-month voyage fr...

By 1991, manuka honey was marketed in the U.S. which was going through a health and fitness resurgence, gaining massive adoption and cult status. It also gained traction as a versatile and healthier sugar substitute.

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