International Sweet Sensation
By 1991, manuka honey was marketed in the U.S. which was going through a health and fitness resurgence, gaining massive adoption and cult status. It also gained traction as a versatile and healthier sugar substitute.
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Manuka honey from New Zealand is the world’s most coveted honey. It’s supposedly unique healing properties make it a high-demand consumable in the elite circles. It is derived from the nectar of a native bush called leptospermum scoparium and is has been enjoying a boom in popularity in the last 30 years.
In 2017 for example, the annual shipment of the manuka honey industry was $270 million.
Natural sugar can be found in most nutritious foods like fruits and vegetables, and if you're looking for added sugar, it goes by 61 different names and it's quite hard to memorize them all.
The two most common sources for processed food sugars are sugarcane and sugar beets, but the cheapest to produce is corn syrup. Due to the desire for sweet-tasting food, there is now an overproduction of corn to satisfy the need for cheap sweets.
From a macronutrient perspective, organic junk foods are often identical to their conventional counterparts.
They tend to be equally high in sugar and low in protein and fiber, which makes food less satiating and more likely to cause health problems long term.
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