Pre-Suasion introduces the concept that the timing of a message can be just as crucial as the message itself.
Understanding the moments before delivering a persuasive message can significantly impact its effectiveness.
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When it comes to persuasion, success can begin before you say a word. The book delves into the psychological principles that shape people's receptivity to influence, providing insights into the subtle cues and strategies that can significantly impact the success of persuasion efforts.
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