Pre-Suasion - Deepstash

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The best way to persuade—to be more persuasive than we were yesterday—is to understand the psychology of why people say yes.



590 reads

The Power of Timing:

The Power of Timing:

Pre-Suasion introduces the concept that the timing of a message can be just as crucial as the message itself.

Understanding the moments before delivering a persuasive message can significantly impact its effectiveness.


481 reads

Creating Mental Context:

Creating Mental Context:

The book explores the idea that establishing a specific mental context in the audience's mind before presenting an argument can influence their receptivity.

Setting the right stage is as important as the content of the persuasion.


444 reads

The Art of Attention:

The Art of Attention:

Pre-Suasion delves into the psychology of capturing attention. It discusses techniques to focus and direct attention strategically, making the audience more susceptible to the persuasive message that follows.


413 reads

The Influence of Associations:

The Influence of Associations:

Cialdini explores how associations play a crucial role in persuasion. He also discusses the power of linking positive associations with the message or product one aims to persuade others to accept.


362 reads

Priming and Influence:

Priming and Influence:

One key concept in the book is 'priming,' the idea that subtle cues or stimuli can influence subsequent behavior. Understanding how to prime an audience beforehand is presented as a potent tool for effective persuasion.


343 reads

The Role of Confidence and Trust:

The Role of Confidence and Trust:

Pre-Suasion underscores the significance of building confidence and trust before attempting to persuade.

It explores how establishing a foundation of trust can enhance the persuader's credibility and impact.


319 reads

Non-Verbal Communication in Persuasion:

Non-Verbal Communication in Persuasion:

The book highlights the significance of non-verbal cues in the persuasion process. It discusses how body language, gestures, and other non-verbal signals can subtly shape the audience's receptiveness to the persuasive message.


293 reads


What’s focal is causal.



379 reads

What are Cialdini’s 7 Principles of Persuasion?

What are Cialdini’s 7 Principles of Persuasion?

  1. Reciprocity
  2. Commitment or consistency
  3. Consensus or social proof
  4. Authority
  5. Liking
  6. Scarcity
  7. Unity.


354 reads

Winning with Pre-Suasion

If you understand the tools of pre-suasion, you will be better placed to win a debate, get support for an idea or cause, promote a campaign—even persuade yourself to do something you find difficult.


294 reads


When names are easy to pronounce, early profits are easy to announce.



338 reads



QA @deepstash "Fall down seven times, get up eight!"


When it comes to persuasion, success can begin before you say a word. The book delves into the psychological principles that shape people's receptivity to influence, providing insights into the subtle cues and strategies that can significantly impact the success of persuasion efforts.

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