The Product Stage - Deepstash
The Product Stage

The Product Stage

In all industries there are 4 product stages:

  1. Acquisition: How do you get your potential customers to pay attention to you
  2. Activation: Get them to perform a core action that lets them experience the value proposition of your product
  3. Repeat Action: Getting them to do the core action only once is not enough. You need to get them to repeat it.
  4. Engagement: Once you’ve got them to repeat your core action enough number of times, the user starts to form an association between their need and your solution.

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A new way to think about product management using concepts of cognitive science and human psychology

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