The Product Stage
In all industries there are 4 product stages:
- Acquisition: How do you get your potential customers to pay attention to you
- Activation: Get them to perform a core action that lets them experience the value proposition of your product
- Repeat Action: Getting them to do the core action only once is not enough. You need to get them to repeat it.
- Engagement: Once you’ve got them to repeat your core action enough number of times, the user starts to form an association between their need and your solution.
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A new way to think about product management using concepts of cognitive science and human psychology
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