Leadership is simply about two things: <ol><li>Truth and trust. Truth is a determined pursuit, a personal and unquenchable fire, burning to know what is really happening inside the company and out. Trust is a muscle strengthened by daily exercise.</li><li>Ceaselessly seeking the former, relentlessly building the latter.</li></ol>

Leadership

Principles of crisis management:<ul><li>No matter how hard you try to contain it, your crisis will get bigger and deeper than you think.</li><li>There is no such thing as a secret in this world.</li><li>Your handling of the crisis will be portrayed in the worst possible light.</li><li>There will be changes in processes and people within your company because of your crisis.</li><li>Your company will survive its crisis, and become better and stronger having done so.</li></ul>

Crisis Management

Nothing good in business happens when you're alone on the field. That's why you have to get the right players out there with you. Once you've got the right people, you need to create an environment that motivates and retains them.

Team-Building

<ol><li>Own your whack.</li><li>Hang on tight to your best.</li><li>Get maniacal about the drivers of costs, performance, and growth, using data as your guide.</li><li>Reinvent our strategy process.</li><li>Reality-check your social architecture.</li><li>Worry more productively.</li></ol>

Whack-Recovery Advice

Familiar or not, let's get at each vital element by asking (and answering) the following four questions:<ol><li>Is our globalization initiative a win-win?</li><li>Are we sending people with the single quality they need the most, discernment?</li><li>Are we being real about risk?</li><li>Are we taking full advantage of our foreign foray's upside?</li></ol>

Globalization: It's Complicated

We wish the kind of fulfillment for everyone. And it pains us that it can be so elusive.Dig deep yourself to understand what kind of "balance" you want in your life.. Analyze and assess.

What Should I Do with My Life?

Six action steps to help you demonstrate new and improved breadth and depth:<ol><li>Don't deliver. Overdeliver.</li><li>Volunteer for hard duty.</li><li>Acquire followers the hard way.</li><li>Make sure you're tech-current.</li><li>Get real about mentors.</li><li>Love everyone.</li></ol>

Getting Unstuck

Geniuses are a cadre of employees growing in number and importance. Then there are the virtual-ites, working from home or the road, sometimes full-time, sometimes freelance, and also growing in preponderance. And finally, there are the time-stealers, like conflict-creator and uncertainty.You now have an arsenal of tactics and techniques to manage all three categories:<ul><li>Pepper your geniuses with questions and show them you care. Break projects into small parts.</li><li>With remote employees, get deliberate about communications.</li><li>With the thieves, fight back with courage and candor.</li></ul>

Geniuses, Tramps, and Thieves

You don't need to be a math whiz to "do" finance. You mainly need to be curious. Decisions based on sound assumptions, decisions that have examined all the options, decisions that have looked under the hood.No matter what you do in your organization, be it in frontline sales, manufacturing, or HR, making good business decision is your job. To that end, the numbers are nothing to fear. And with variance analysis, they can even be your friends.

No More Fear of Finance

Five immediate action steps:<ol><li>Get into people’s skin.</li><li>Think of yourself as the chief meaning officer.</li><li>Remove blockages from your people’s way.</li><li>Joyfully demostrate the “generosity gene”.</li><li>Make sure work is fun.</li></ol>Alignment and leadership: put them together, and it’s game on.

Key Truth-and-Trust Tactics

<ul><li>Eyes wide open.</li><li>Concentrate, don't dilute.</li><li>All hands on deck.</li><li>Match the talent to the task.</li><li>Keeping compensation fresh.</li><li>The competition inside.</li></ul>

You Gotta Have Growth

<ul><li>Place → profitable accessibility.</li><li>Price → a well-tested, constantly refined cost proposition.</li><li>Promotion → messaging that finds customers with laserlike precision and surprises them to boot.</li><li>People → an organization that deeply integrates marketing into every function.</li></ul>

Consumer Marketing

this book is a guide to winning the game, building a team, and growing your career.

Business authors Jack and Suzy Welch return, nearly a decade after publishing their international bestseller, Winning, to tackle the most pressing business challenges in the modern world. From creating winning strategies to leading and managing others The Real Life MBA acts as an essential guide for every person in business today - and tomorrow. You can talk about theories, concepts, and ideologies all you want, but when it gets right down to it, winning in business is all about mastering the gritty, inescapable, make-or-break, real-life dilemmas that define the new economy, the old economy, and everything in between. My boss is unbearable. I’m stuck in career purgatory. My team lacks enthusiasm. Our IT department is incompetent. Our strategy is outdated. We don’t understand our Chinese partners. We’re just not growing. This is the real stuff of work today. In the decade since their international best-seller Winning was published, Jack and Suzy Welch have dug deeper into the world of business than ever before , travelling the world consulting to businesses of every size and in every industry, working closely with entrepreneurs from Mumbai to Silicon Valley, starting their own company, and owning and managing more than 40 companies through private equity. Coupled with Jack’s 20 years of iconic leadership at GE and Suzy’s tenure as editor of the Harvard Business Review, their new database of knowledge infuses the pages of The Real Life MBA with fresh, relevant stories and equally powerful solutions.

Discover the world of business and economics.

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