TikTok is reportedly 500 million users strong. It’s been a while since a new social app got big enough to make nonusers feel they’re missing out from an experience.
TikTok is an app for making and sharing short videos. For the Americans, it is one of the most popular of many short-video-sharing apps in that country. The videos are tall, and you navigate through videos by scrolling up and down, like a feed. You can follow and be followed. You can use it like any other social app.
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TikTok is a breakthrough social media platform with millions of mostly young users worldwide, who share short videos and funny clips with matching music.
Lately, its populari...
The appeal of TikTok is mostly among Gen Z, who love music, weird behaviour, humour and fashion. They love the blend of a social media network which is focused on consuming and creating viral content, along with catchy music.
TikTok, whose Chinese owners are worth billions now, wasn’t the first-of-its-kind app but became a runaway success due to its unique format. Music biggies became early adopters of the TikTok format, using creative techniques to magnetically lure viewers and ensure it goes viral.
Studies show that the younger demographic wants restricted, private, secure and exclusive networks which cannot be thronged by unwanted people, like their parents.
These exclusive online social ...
Private messaging services like Facebook Messenger and Whatsapp are where private interactions happen and people are comfortable sharing details in private group messaging.
There are new applications like Tex-Rex, The Infatuation, or Community which are helping brands penetrate this private space.
Micro-communities are platforms where people gather around shared interests, beliefs or passions. Some examples are Facebook Pages and Groups, Instagram Stories, Slack and Youtube.
Brands can tap into this by partnering with influencers who have the kind of demographic they are targeting.
Just consuming specific content that feeds into your existing set of beliefs isn’t a healthy way to approach the online world, as it does not provide an authentic view.
We need to find people whom we disagree with and get past our filter bubbles. We need to engage with a purpose, and with a curious, open mind and keep trying to educate ourselves.
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