TikTok "tools"

Video creators have all sorts of tools available.

• Filters as on Snapchat.
• The ability to search for sounds to score your video.
• It provides extensive reasons and prompts.
• Hashtags play a large role as a functional organizing principle. 
• It nudges you and makes it easy to come up with material to post.
• Users are encouraged to engage with other users in two ways: Through "response" videos and through "duets" where a user replicates a video and add themselves alongside.