7. User Research and Testing

Once you have articulated the “why” behind your organization’s brand refresh, qualitative and quantitative insights gathered through research and testing are integral to ensure authenticity and resonance with your key audiences.

Be intentional with the research and testing you underta...

• Each month one person on each product team becomes the "Hero." Their primary responsibilities are to communicate with their support team and take care of smaller improvements.
• The Hero should be able to focus entirely on their support duties. They're not assigned to any other produ...

• Business and product strategy. As a principal engineer, it’s important to understand the overall strategy for your group and what you can do to support the goals it’s trying to achieve.
• Team needs. Although you’re not part of a specific team, you’ll ...