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'It's pure rock'n'roll': how Money Heist became Netflix's biggest global hit

Money Heist

Money Heist

Money Heist is a thriller where the gang -all code-named after major cities - break into the Royal Mint of Spain, taking 67 people hostage and actively printing money. The plot doesn't go quite as planned and results in three romances and an island escape.

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'It's pure rock'n'roll': how Money Heist became Netflix's biggest global hit

'It's pure rock'n'roll': how Money Heist became Netflix's biggest global hit

https://www.theguardian.com/tv-and-radio/2020/apr/02/how-money-heist-became-netflix-biggest-global-hit

theguardian.com

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Key Ideas

Money Heist

Money Heist is a thriller where the gang -all code-named after major cities - break into the Royal Mint of Spain, taking 67 people hostage and actively printing money. The plot doesn't go quite as planned and results in three romances and an island escape.

A different scale

Money Heist is part of a wave of Spanish dramas that have commanded large international audiences in recent years.

Money Heist is the single most-watched series in countries including France, Italy, Argentina, and Brazil; 34 million households watched the third series in its first week alone.

The main selling point

Cultural specificity is one of the show's main selling points. Feeling, fraternity and love are as important as the plots.

In contrast, the English 'perfect heist' genre is cooler, more restrained, and more scientific.

The political edge

Although the series is meant to entertain, there is a political edge to the series' "anti-system."

The action genre used to be considered shallow and superficial, but here skepticism towards governments, central banks, and the system are combined with an entertaining narrative.

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If you choose to use strategies for conscientiously flaking, try to do it rarely. 

If you have to do it often, it’s probably because you’re saying yes to too many things and

'Not feeling so well'

This approach is fine, as long as it's true. It’s always good to give a reason why you’re bailing, especially when that reason is truthful and specific. Also, deliver your excuse over the phone or in person, so there’s less room for it to get lost in translation.

For example, “I’m not feeling up for it tonight” may not sound ok in your head, but it’s definitely more effective than “something came up.”

Think a few steps ahead
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  • The overarching sense of contentment. How happy you are overall, generally remains the same. When you rate your happiness on a 10-point scale, if you are a seven kind of person, you will often stay around seven.
Buy time

Buying time by outsourcing unpleasant or disliked tasks can benefit our well-being. 

Unfortunately, we're not great at valuing time over money. To change our spending habits, it helps to value time more than money. It could mean that we seek a job for its flexibility rather than the salary and prestige.

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