Worth Billions

TikTok, whose Chinese owners are worth billions now, wasn’t the first-of-its-kind app but became a runaway success due to its unique format. Music biggies became early adopters of the TikTok format, using creative techniques to magnetically lure viewers and ensure it goes viral.

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How Tik Tok is tapping into Generation Z - and why luxury brands are jumping on board

telegraph.co.uk

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Now that TikTok is a force to reckon with, many luxury and fashion brands are trying to tap the spending power of youngsters who are hooked to the addictive app. Recently Mac Cosmetics launched an online challenge, encouraging users to transform and showcase their looks using their products. Ralph Lauren and Burberry managed to garner around a billion views for their respective TikTok challenges.

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The appeal of TikTok is mostly among Gen Z, who love music, weird behaviour, humour and fashion. They love the blend of a social media network which is focused on consuming and creating viral content, along with catchy music.

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TikTok is a breakthrough social media platform with millions of mostly young users worldwide, who share short videos and funny clips with matching music. 

Lately, its popularity has skyrocketed, with artists like Khloe Kardashian, Ariana Grande and Britney Spears taking on to the platform. The Chinese App reached 1.5 billion downloads late last year and has caught the attention of brands around the world.

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TikTok is a huge social media space to scout new fashion and modelling talent, as it provides a glimpse at the personality of the rising star and not just a pretty face. The number of followers and the search buzz the TikTok artist creates can be easily measured.

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Social Media World Latest Updates - April 2021
  1. Busy week in the social media world, with a needed focus on accessibility and better captioning solutions for video content.
  2. It’s been a busy week for audio content as well as Facebook’s NPE has launched a beta test of ‘Hotline ’, and LinkedIn and Twitter are coming at it strong. Clubhouse’s future is still a mystery.
  3. How can audio marketing benefit the different networks?
  4. “We’re seeing nearly 50% growth in conversations on LinkedIn reflected in stories, video shares, and posts on the platform,” Suzi Owens, a spokesperson for LinkedIn, said.

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Marketing News in Brief — 9th April

bettermarketing.pub

TikTok is reportedly 500 million users strong. It’s been a while since a new social app got big enough to make nonusers feel they’re missing out from an experience.

TikTok is an app for making and sharing short videos. For the Americans, it is one of the most popular of many short-video-sharing apps in that country. The videos are tall, and you navigate through videos by scrolling up and down, like a feed. You can follow and be followed. You can use it like any other social app.

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How TikTok Is Rewriting the World

nytimes.com

TikTok: Buy This Now!

TikTok is the home of many viral videos in which influencers and enthusiasts do a ‘show and tell’ of make-up related products and other oddities. The social media marketing strategy shows quick and tangible results, with the advertised products getting out of stock in minutes.

Products like apple juice, rollerblades and stuffed animals show a jump in demand just as the video gains popularity, resulting in manufacturers taking advantage of this phenomenon and using TikTok to market specially created products.

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TikTok made me buy it

vox.com