How Tik Tok is tapping into Generation Z - and why luxury brands are jumping on board - Deepstash
The Podcasting Ecosystem

Learn more about marketingandsales with this collection

The importance of networking in podcasting

How to grow your podcast audience

How to monetize your podcast

The Podcasting Ecosystem

Discover 44 similar ideas in

It takes just

7 mins to read

TikTok

TikTok is a breakthrough social media platform with millions of mostly young users worldwide, who share short videos and funny clips with matching music.Ā 

Lately, its popularity has skyrocketed, with artists like Khloe Kardashian, Ariana Grande and Britney Spears taking on to the platform. The Chinese App reached 1.5 billion downloads late last year and has caught the attention of brands around the world.

34

271 reads

Gen Z

The appeal of TikTok is mostly among Gen Z, who love music, weird behaviour, humour and fashion. They love the blend of a social media network which is focused on consuming and creating viral content, along with catchy music.

43

263 reads

Worth Billions

TikTok, whose Chinese owners are worth billions now, wasnā€™t the first-of-its-kind app but became a runaway success due to its unique format. Music biggies became early adopters of the TikTok format, using creative techniques to magnetically lure viewers and ensure it goes viral.

30

171 reads

Commercial Viability

Now that TikTok is a force to reckon with, many luxury and fashion brands are trying to tap the spending power of youngsters who are hooked to the addictive app. Recently Mac Cosmetics launched an online challenge, encouraging users to transform and showcase their looks using their products. Ralph Lauren and Burberry managed to garner around a billion views for their respective TikTok challenges.

32

128 reads

Scouting Talent

TikTok is a huge social media space to scout new fashion and modelling talent, as it provides a glimpse at the personality of the rising star and not just a pretty face. The number of followers and the search buzz the TikTok artist creates can be easily measured.

33

192 reads

CURATED BY

gauravb

Taking it one step at a time.

stash-superman-illustration

Explore the Worldā€™s

Best Ideas

200,000+ ideas on pretty much any topic. Created by the smartest people around & well-organized so you can explore at will.

An Idea for Everything

Explore the biggest library of insights. And we've infused it with powerful filtering tools so you can easily find what you need.

Knowledge Library

Powerful Saving & Organizational Tools

Save ideas for later reading, for personalized stashes, or for remembering it later.

# Personal Growth

Take Your Ideas

Anywhere

Organize your ideas & listen on the go. And with Pro, there are no limits.

Listen on the go

Just press play and we take care of the words.

Never worry about spotty connections

No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.

Get Organized with Stashes

Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.

Join

2 Million Stashers

4.8

5,740 Reviews

App Store

4.7

72,690 Reviews

Google Play

samz905

Donā€™t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.

ā€œ

Shankul Varada

Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.

ā€œ

Ashley Anthony

This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!

ā€œ

Sean Green

Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.

ā€œ

Ghazala Begum

Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.

ā€œ

Jamyson Haug

Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.

ā€œ

Giovanna Scalzone

Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.

ā€œ

Laetitia Berton

I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!

ā€œ

Read & Learn

20x Faster

without
deepstash

with
deepstash

with

deepstash

Access to 200,000+ ideas

ā€”

Access to the mobile app

ā€”

Unlimited idea saving & library

ā€”

ā€”

Unlimited history

ā€”

ā€”

Unlimited listening to ideas

ā€”

ā€”

Downloading & offline access

ā€”

ā€”

Personalized recommendations

ā€”

ā€”

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.

Email

I agree to receive email updates