8. White Space

In design, “white space” is negative space. It’s not blank space because it has a purpose. It is balancing the rest of the design by throwing what is on the page (or the screen) into relief. The white space helps focus our visual attention.

Emphasis is the use of visual elements to create a focal point in a design. This can be done through the use of contrast, size, color, or placement.

The elements and principles of art and design are the foundation of the language we use when we speak about art.

• The elements of art are the visual tools an artist employs to create a composition: The elements are li...