Fundamentals of design

Balance is the distribution of visual weight in a design. There are two types of balance: symmetrical and asymmetrical. Symmetrical balance creates a sense of stability, while asymmetrical balance creates a sense of movement and interest.

Contrast is the use of opposites to create visual interest. It can be used to create a focal point or to emphasize certain elements of a design.

Proportion is the relationship between the size of different elements in a design. It can be used to create a sense of harmony or balance.

Rhythm is the repetition of elements in a design. This can create a sense of movement, excitement, or calmness.

Unity is the sense of a whole that is created when all of the elements of a design work together. This can be achieved through the use of repetition, rhythm, color, or shape.

Movement is the illusion of motion in a design. It can be created through the use of lines, shapes, color, or texture.

White space is the area of a design that is not filled with any visual elements. It can be used to create a sense of balance, emphasis, or movement.

The fundamentals of design can be used to create a wide variety of designs, from simple logos to complex websites. By understanding these principles and elements, designers can create effective and visually appealing designs that communicate their message clearly and effectively.