3. Line Length
- The line length is the width of a line of text.
- A long line length can be difficult to read, while a short line length can be choppy.
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Content Length
- 7k+ word articles drive almost 4X more traffic & 43% more shares than articles of average length (0.9-1.2k words). Short posts (300-900 words) gain 21% less traffic & 75% less backlinks than articles of average length (0.9-1.2k words).
- < 1/2 of articles of 300-900 words are shared, >...
The subject line
Use your email subject line appropriately. It is the headline for your email. And a headline’s job is to make sure the body gets read. For this, it needs to be short, direct, powerful, and specific.
Writing Emails: A Compelling Subject Line
- Almost half the emails are not opened due to their subject line alone.
- The subject line has to be short, preferably four words to have a better response rate.
- Avoid writing ‘follow up’ or ‘checking in’ in the subject line as it ca...
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