Content Length - Deepstash
Content Length

Content Length

  • 7k+ word articles drive almost 4X more traffic & 43% more shares than articles of average length (0.9-1.2k words). Short posts (300-900 words) gain 21% less traffic & 75% less backlinks than articles of average length (0.9-1.2k words).
  • < 1/2 of articles of 300-900 words are shared, > 80% of 7k+ word articles are shared.

Longreads perform better because they provide in-depth information. Focus unique & engaging text, research, & relevance. 

If your audience only wants a short answer to a particular question, then a longread is only going to turn them off. So analyze user intent before writing.

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phaedrus

Digital Marketer Welcome to my Deepstash where I share ideas I find most valuable for those who wish learn more about digital marketing!

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Key Findings of the Research

Key Findings of the Research

  • Longreads (7,000+ word articles) lead in terms of content performance — they drive almost 4X more traffic than articles of avg length (900-1,200 words).
  • > 1/2 of the posts with a complex structure (h2+h3+h4) are high-performing in terms of traffic & engagement. 44% of posts with a si...

Key Findings (contd.)

Key Findings (contd.)

  • Posts containing at least 1 list per 500 words of plain text get 70% more traffic than those without.
  • 10-13 word headlines drive 2X as much traffic & X1.5 more shares than shorter ones (< 7 words).
  • Posts with at least 1 image get 2X as much traffic as posts containing text on...

Headline Length

Headline Length

  • 10-13 word headlines drive 2X as much traffic & X1.5 more shares than shorter ones (< 7 words).
  • >1/2 of the posts with a complex structure (h2+h3+h4) are high-performing in terms of traffic & engagement. 44% of posts with a simple structure (h2+h3) are also high-performing. 39% of te...

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