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1. Typeface
- The typeface is the overall style of the letters.
- There are thousands of different typeface available, each with its own unique personality.
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2. Point Size
- The point size is the size of the letters, measured in points.
- A point is 1/72 of an inch.
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3. Line Length
- The line length is the width of a line of text.
- A long line length can be difficult to read, while a short line length can be choppy.
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4. Line Spacing
- It is the amount of spce between lines of text.
- Too much line spacing can make text look disconnected.
- While too little line spacing can make text look cramped.
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5. Letter Spacing
- It is the amount of space between individual letters.
- Too much letter spacing can't make text look spaced out.
- While too little letter spacing can make text look crowded.
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"Typography is two-dimensional architecture, based on experience and imagination, and guided by rules and readab"
HERMANN ZAPF
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