Typography Principles - Deepstash
Typography Principles

Typography Principles

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<p>Typography is a complex and...

Typography is a complex and ever-evolving field, but some of the basic principles of typography include-

  1. Typeface
  2. Point Size
  3. Line Length
  4. Line Spacing
  5. Letter Spacing

5

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1. Typeface

1. Typeface

  • The typeface is the overall style of the letters.
  • There are thousands of different typeface available, each with its own unique personality.

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2. Point Size

2. Point Size

  • The point size is the size of the letters, measured in points.
  • A point is 1/72 of an inch.

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3. Line Length

3. Line Length

  • The line length is the width of a line of text.
  • A long line length can be difficult to read, while a short line length can be choppy.

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4. Line Spacing

4. Line Spacing

  • It is the amount of spce between lines of text.
  • Too much line spacing can make text look disconnected.
  • While too little line spacing can make text look cramped.

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5. Letter Spacing

5. Letter Spacing

  • It is the amount of space between individual letters.
  • Too much letter spacing can't make text look spaced out.
  • While too little letter spacing can make text look crowded.

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HERMANN ZAPF

"Typography is two-dimensional architecture, based on experience and imagination, and guided by rules and readab"

HERMANN ZAPF

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