The subject line - Deepstash
Business Writing

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How to write clearly and concisely

How to use proper grammar and punctuation

How to structure a business document

Business Writing

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The subject line

Use your email subject line appropriately. It is the headline for your email. And a headline’s job is to make sure the body gets read. For this, it needs to be short, direct, powerful, and specific.

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4.53K reads

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The EOM technique

The EOM technique

If you only need to ask a simple question in the email, use the End of Message (EOM) technique: Write your question in the email subject line and add “EOM” at the end. This saves your reader time because they can quickly reply without having to read the more superfluous text.

...

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Stick to one topic in emails

Focusing on one topic per email gives your reader time to process what you’re saying and respond directly. It also helps them organize their emails more efficiently and find archived emails faster.

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Clarify your Call to Action

Don’t leave it up to your reader to figure out what you want them to do with this information. Spell it out, and be specific. For example:

  • Please send back any edits by 5 pm on Tuesday.
  • Please call this client back by Friday to resolve the issue.

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Delivering bad news

Never use email to deliver bad news.

If you need to lay off someone on your team, or provide feedback, do it in person. It’s easy for misunderstandings to occur through email. In person, you can communicate with compassion and empathy, and you can use your body language and v...

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The value of solid writing skills

The value of solid writing skills

  • Being a good writer helps you stand out from the crowd.
  • Repeated writing mistakes affect your reputation and credibility in the future.
  • Your writing is one of the primary mediums in which you will be judged throughout your...

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Keep it short

Keep it short

Think about how people read. Try to leave out the part that readers tend to skip - the long paragraphs that have more to do with what you want to say than what the reader needs to hear. Always keep your reader in mind.

And if you can’t write an email that’s less than half ...

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Avoid pretentious words

If your reader has to use Google or a dictionary to decipher what you’re trying to say, they’re going to feel annoyed.

Avoid jargon - it makes you sound pretentious, and it can further alienate your reader. Instead, write the way you talk. Keep it natural and direct.

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5.94K reads

Proofread

Proofread

Once you’re finished writing, proofread it immediately. If possible, put it away and read it again a few hours (or a few days) later. Giving yourself some distance from the writing will help you spot mistakes you might have missed on the first read-through.

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Kurt Vonnegut

"Why should you examine your writing style with the idea of improving it? Do so as a mark of respect for your readers, whatever you’re writing.

KURT VONNEGUT

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Use active sentences

They are direct, bold and more interesting than passive ones. In an active sentence, the subject performs the action of the verb. In a passive sentence, the subject is letting the action happen to them.

Example: The golfer hit the ball Vs. The ball was hit by the gol...

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Always be professional

Always be professional

Be authentic and to let your voice shine through in your writing, but also keep it professional. A good way to check the appropriateness of your content is to ask: “Would I be comfortable with this if it was on the front page of the newspaper tomorrow morning?” I...

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The “5 Ws + H” method

... for establishing what and how you will write:

  • Who: Who is my audience?
  • What: What do they need to know?
  • When: When does this apply, when did this happen, or when do they need to know it by?
  • Where: Where is this happening?
  • ...

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ga_brielle

I get my inspiration from nature and objects around me. I have a passion to colours, typography and skateboards.

Related collections

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Subject Line Emails

These types of emails (with the entire email is a sentence in the subject line, with no email body, just the signature)are usually sent by a very direct person, that either feels very busy or that the problem can't be solved simply in an email, so it's too much for them to go into it all.

Writing Emails: A Compelling Subject Line

  • Almost half the emails are not opened due to their subject line alone.
  • The subject line has to be short, preferably four words to have a better response rate.
  • Avoid writing ‘follow up’ or ‘checking in’ in the subject line as it ca...

Make an excellent first impression: the subject line

An effective subject line consists of three things:

  • It is short
  • It calls for action
  • It indicates familiarity with the recipient

For example, Meeting tomorrow, please respond!

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