The last C: "Convenience"
Convenience refers to the consumer’s shopping experience.
You can choose online or offline option but makes life their easier, and it’s one of the things that people look for when they want to make a purchase.
30
253 reads
CURATED FROM
IDEAS CURATED BY
The 4Ps marketing mix are not enough anymore! In this era, where many products are present in the market, it's difficult to attract customer with a product centric approach alone. Now, brands need to focus more on the Customer Centric Approch: The 4C's!
“
Similar ideas to The last C: "Convenience"
The Emotional Component of A Purchase
- Marketers capitalize on the emotional component of any purchase while working hard towards ensuring consumers make ‘impulse’ purchases both online and offline.
- Many people purchase due to their need for emotional fulfilment, indulging in shopping therapy and incurr...
Customers: from passive buyers to co-creators
- Before self-service shopping, online stores, social networks, and recommendation platforms, the consumer’s role was limited to buying what was on offer.
- Today, customers are more than just passive consumers of products and services. They are partners, co-creators, patrons, advocates...
E-Learning
Very few things can affect your future like enhancing your education and with online courses and degrees, it’s easier and more convenient than ever to do just that. And while your current life and work schedule might make it tough to find the time for those mas...
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates