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The last C: "Convenience"
Convenience refers to the consumer’s shopping experience.
You can choose online or offline option but makes life their easier, and it’s one of the things that people look for when they want to make a purchase.
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MORE IDEAS ON THIS
The first C: "Customer"
Your customer is the center of your strategy, not your product. So you need to know:
- Their way of thinking and interest
- what kind of experiences do they like
- what's their needs
- what's their motivation, and purchasing barrier
- what's their goal
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COMBINE 4C'S and 4P'S
It's essential to add 4C's with your 4P's traditional marketing Mix in order to attract customer. Once they have great experience with the brand, they will buy more. They buy more, company make benefits.
Therefore, this will reduce your company fidelisation budget.
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The third C: "Communication"
It's not only about the way of advertising your product. It's about forming a bound with your customer and build trust.
Don't forget about an impactful message that's meaningful to them!
It's essential to create a two-way dialogue so that you can learn from your customers and improve ...
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The second C: "Cost
How much your customers are willing to pay for your product? Think about your product value in the eyes of the customer, not the market price only.
What's your buget in order to reach and serve your customer?
This includes not only monetary costs, but also the time and effort required...
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CURATED FROM
IDEAS CURATED BY
The 4Ps marketing mix are not enough anymore! In this era, where many products are present in the market, it's difficult to attract customer with a product centric approach alone. Now, brands need to focus more on the Customer Centric Approch: The 4C's!
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Other curated ideas on this topic:
The Emotional Component of A Purchase
- Marketers capitalize on the emotional component of any purchase while working hard towards ensuring consumers make ‘impulse’ purchases both online and offline.
- Many people purchase due to their need for emotional fulfilment, indulging in shopping therapy and incurr...
Customers: from passive buyers to co-creators
- Before self-service shopping, online stores, social networks, and recommendation platforms, the consumer’s role was limited to buying what was on offer.
- Today, customers are more than just passive consumers of products and services. They are partners, co-creators, patrons, advocates...
E-Learning
Very few things can affect your future like enhancing your education and with online courses and degrees, it’s easier and more convenient than ever to do just that. And while your current life and work schedule might make it tough to find the time for those mas...
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