The Emotional Component of A Purchase - Deepstash

The Emotional Component of A Purchase

  • Marketers capitalize on the emotional component of any purchase while working hard towards ensuring consumers make ‘impulse’ purchases both online and offline.
  • Many people purchase due to their need for emotional fulfilment, indulging in shopping therapy and incurring credit card debt.
  • This leads to random, unused stuff lying in the house, which is not really needed.

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aniyah_uj

"Money doesn't buy class." ~ Kiana Tom

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