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The Emotional Component of A Purchase
- Marketers capitalize on the emotional component of any purchase while working hard towards ensuring consumers make ‘impulse’ purchases both online and offline.
- Many people purchase due to their need for emotional fulfilment, indulging in shopping therapy and incurring credit card debt.
- This leads to random, unused stuff lying in the house, which is not really needed.
201
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Steps For Implementing The 30-Day Rule
- Review your spending, taking an inventory of all your purchases. This provides a better understanding of where the money goes.
- Start to look at what all spending can be curbed (it will be a lot) and one can start small, like by not buying the candy at the grocery store while waitin...
227
765 reads
Reasoning For The 30-Day Rule
Waiting a month distances us from the planned purchase emotionally, filtering out any impulsive decisions.
Waiting for 30 days before making any purchase makes us use our discipline, foresight, planning and restraint, and would feel exactly like curbing our urge to eat jun...
210
674 reads
The 30-Day Rule
One can develop healthy spending habits and avoid wasting money by using the simple 30-day rule: Whenever there is an urge to spend on something, just wait for 30 days.
One can buy whatever is required while making sure that the basics of personal financial management (budgeting a...
263
1.39K reads
When Everything Is On Sale
Most stores use the ‘SALE’ marketing gimmick (both online and offline) so that we can splurge our money now, instead of waiting.
The system is gamed for us to spend our money wherever we go. We need to stop wondering where our money went and start telling it where to go.
203
794 reads
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