#2 Meeting Varied Market Demands

JOBS-TO-BE-DONE is a perspective — a lens through which you can observe markets, customers, needs, competitors, and customer segments differently, and by doing so, make innovation far more predictable and profitable.

• Markets aren’t defined around products, but groups of people trying t...

For physical products, this includes a description of how the product gets to the customer. Think about the suitability of channels for your product, and the authors recommend that startups pick just one channel that has the most potential for your product.

For web/mobile...

Google learned from the book Where Good Ideas Come From that they come from collaborating environments. Innovative companies foster this type of rich environment by creating collaborative working environments and company-wide meetings.

Google has an Intranet s...