Google is introducing a substitute for cookies known as Ad Topics or IBA - Interest Based Audience . This system categorizes users into specific interest "topics" based on their recent browsing activities on Chrome. These topics serve as a basis for displaying tailored ads to users, all while maintaining user anonymity and without divulging personal information. Google asserts that this approach prioritizes privacy and respects user preferences.
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No More Cookies - Google's Privacy-Focused Web Standards
trajectorymatrix.substack.com
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Decoding industries, emerging innovations, concepts, products, & more. Untangling the factors influencing them. And, envisioning what lies ahead for them — years down the road.
A closer look at a cookie-free future and what it means for consumers and advertisers.
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