No More Cookies - Google's Privacy-Focused Web Standards - Deepstash

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What Are Cookies?

What Are Cookies?

Third-party cookies are small pieces of data that websites store on your browser to track your online activity across different sites. They are widely used by advertisers and publishers to deliver personalized ads, measure campaign performance, and segment audiences.


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Google's Plan to Limit Third-party Cookies in Chrome

Google's Plan to Limit Third-party Cookies in Chrome

Google's Chrome will begin limiting third-party cookies for some users (1%) in line with previous announcements. This will expand to all users by Q3 2024.


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Understanding Google’s Private Sandbox 🕵️‍♀️ 👀

Understanding Google’s Private Sandbox 🕵️‍♀️ 👀

Google’s Privacy Sandbox is an effort to establish web standards that enable websites to access user information without compromising privacy. It aims to make online ads possible without the use of third-party cookies. The Sandbox has two main goals:

  1. To phase out support for third-party cookies once newer solutions are in place.
  2. To reduce cross-site and cross-app tracking while ensuring free access to online content and services.


75 reads

Okay, what’s the alternative to Cookies?

Okay, what’s the alternative to Cookies?

Google is introducing a substitute for cookies known as Ad Topics or IBA - Interest Based Audience . This system categorizes users into specific interest "topics" based on their recent browsing activities on Chrome. These topics serve as a basis for displaying tailored ads to users, all while maintaining user anonymity and without divulging personal information. Google asserts that this approach prioritizes privacy and respects user preferences.


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Benefits of Ad Topics

Benefits of Ad Topics

- Ad Topics protect your privacy by not sharing your personal information and browsing history with advertisers and other websites.

- You have control over your ad preferences and settings.

- Ad Topics can improve your browser's performance and speed by reducing the number of requests and data transfers.


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Drawbacks of Ad Topics

Drawbacks of Ad Topics

Potential for less precision or effectiveness compared to cookies in delivering personalized ads.

Concerns about granting Google an unfair advantage over advertisers and publishers relying on cookies.

Criticisms regarding transparency and accountability for users and regulatory compliance.


67 reads



Decoding the factors influencing industries, emerging innovations, concepts, and products and envisioning what lies ahead— 5, 10, & 15 years down the road.


A closer look at a cookie-free future and what it means for consumers and advertisers.


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