Initiate

Start by drafting a pitch and putting it up on your wall. Look at it every day, and ask how you can simplify it. Can you get it down to one breath? Can you explain it to a ten-year-old? 

Next, you need to prepare different versions. Your first floor pitch is the single sentence elevator pit...

Come up with ways to manage specific situations that trigger your stress. You may even speak to your child about it, but don't put the responsibility on your child to manage your anxiety. However, seeing you implement a plan to curb an anxious moment shows him how stress can be managed.

You don't need all the tools to be successful.  

So how do you pick? It depends on the kind of ecosystem you design. If interactions among the participants are key, like in most social-media ecosystems, you will require a combination of access, transparency and control in order to be succes...