Pitching
Start by drafting a pitch and putting it up on your wall. Look at it every day, and ask how you can simplify it. Can you get it down to one breath? Can you explain it to a ten-year-old?
Next, you need to prepare different versions. Your first floor pitch is the single sentence elevator pitch – the basic essence of your idea. Your fifth floor pitch builds on that essence by providing context. And your top floor pitch highlights the wins you’ve already achieved, providing hard data that your idea actually works.
But no matter what pitch you use, you need to focus on engagement
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