Millennials are every marketer’s dream, with more than a trillion dollars of buying power. They are also a challenge, as traditional TV and movie stars are not appealing to them.
Millennials seem to prefer YouTube influencers and social media celebrities for advice on products and services. Surveys show that popular Youtube celebrities occupy half of the top spots in terms of approachability and authenticity among millennials.
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Millennials do not relate to the PR agency managed traditional celebrities, who mostly reek of fakeness.
YouTube personalities are not afraid to be goofy, funny, weird and personal, showing their authentic self, and winning the hearts of youngsters.
YouTube personalities are changing and shaping pop culture and Millennials have their eyes and ears open on what they have to say about design, beauty, games, relationship and conflict management.
Writing to a traditional celebrity on social media? Good luck getting a first-hand reply.
YouTube personalities reply to comments and schedule Q&A sessions where they are extremely candid.
TV in the traditional sense isn’t what it used to be. The mediums watch-worthy content is less viewed on TV screens and more on the internet, especially on YouTube.
Popular YouTubers are getting into mainstream TV shows not because they want to publicize themselves, but because the TV shows want more viewers from YouTube.
As 2020 settles, we look at the eclectic, vibrant music trends in the last decade, when the music turned truly global, glossy and digital, and when the iPod generation turned to stream endless playlists on their smartphones.
Whether it’s the ‘food porn’ pics on Instagram or the way food is packaged or marketed, the foodie frenzy shows no sign of stopping.
The ‘Foodie’ culture, which originated from the Boomers generation, has found new glory among millennials, armed with high-powered smartphone cameras, itching to capture what’s on the plate before it disappears.
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