Millennials are every marketer’s dream, with more than a trillion dollars of buying power. They are also a challenge, as traditional TV and movie stars are not appealing to them.
Millennials do not relate to the PR agency managed traditional celebrities, who mostly reek of fakeness.
YouTube personalities are not afraid to be goofy, funny, weird and personal, sho...
Writing to a traditional celebrity on social media? Good luck getting a first-hand reply.
YouTube personalities reply to comments and schedule Q&A sessions where they are extremely cand...
YouTube personalities are changing and shaping pop culture and Millennials have their eyes and ears open on what they have to say about design, beauty, games, relationship and conflict management.
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