Millennials, Gen Z and Gen Alpha

Youngsters of all age groups find Youtube celebrities in the same league as any traditional pop or movie star. These Independent creators are responsible for nearly five billion videos streamed daily on the platform. 

The Shoestring Budget ‘Anybodies’ mostly start with nothing but a Webcam or a Smartphone, showing their skills to the world. Their USP is their authenticity and reliability, which helps them garner the following of millions.