Professional Transformation - Deepstash

deepstash

Beta

Get an account to save ideas & make your own & organize them how you wish.

deepstash

Beta

The Decade That YouTube Changed TV

Professional Transformation

As advertising revenue gets higher(currently $16 to $25 billion per year), the YouTube platform is slowly becoming more professional and ‘TV-like’. The sponsors now sound familiar (like Johnson & Johnson or Nike) and content is slicker and longer, with better production values and less controversial stuff that might scare away the advertisers.

49 SAVES


This is a professional note extracted from an online article.

Read more efficiently

Save what inspires you

Remember anything

IDEA EXTRACTED FROM:

The Decade That YouTube Changed TV

The Decade That YouTube Changed TV

https://www.wired.com/story/decade-youtube-changed-tv/

wired.com

6

Key Ideas

YouTube Vs TV

TV in the traditional sense isn’t what it used to be. The mediums watch-worthy content is less viewed on TV screens and more on the internet, especially on YouTube. 

Popular YouTubers are getting into mainstream TV shows not because they want to publicize themselves, but because the TV shows want more viewers from YouTube.

Everything Is YouTube

The 15-year-old platform to broadcast anyone and anything enjoys an unmatched status on the internet. 

Any video media whatsoever has to have YouTube in its advertising, promotion, and marketing strategy, making it the world’s largest public video hosting platform.

The Rise Of YouTube

In 2005, YouTube started gaining early popularity with short 3-minute videos, which weren’t a threat to mainstream television.

By 2007, there were presidential debates and short celebrity skits to watch. Music and cat videos ruled the roost for years before the influencer group took over.

Millennials, Gen Z and Gen Alpha

Youngsters of all age groups find Youtube celebrities in the same league as any traditional pop or movie star. These Independent creators are responsible for nearly five billion videos streamed daily on the platform. 

The Shoestring Budget ‘Anybodies’ mostly start with nothing but a Webcam or a Smartphone, showing their skills to the world. Their USP is their authenticity and reliability, which helps them garner the following of millions.

Professional Transformation

As advertising revenue gets higher(currently $16 to $25 billion per year), the YouTube platform is slowly becoming more professional and ‘TV-like’. The sponsors now sound familiar (like Johnson & Johnson or Nike) and content is slicker and longer, with better production values and less controversial stuff that might scare away the advertisers.

Morphing Into TV

As YouTube scares away bad content, makes it longer, glossier and more advertisement friendly, it is creating the same corporate-friendly sameness that many despised in TV and thought of the YouTube platform as ‘indie’. It is a corporate transformation of a hippie place, where anyone who is not toeing the line can be barred from earning anything.

SIMILAR ARTICLES & IDEAS:

A Marketers Dream

Millennials are every marketer’s dream, with more than a trillion dollars of buying power. They are also a challenge, as traditional TV and movie stars are not appealing to them.

Millenn...

Better At Relations

Millennials do not relate to the PR agency managed traditional celebrities, who mostly reek of fakeness.

YouTube personalities are not afraid to be goofy, funny, weird and personal, showing their authentic self, and winning the hearts of youngsters.

Better Engagement

Writing to a traditional celebrity on social media? Good luck getting a first-hand reply.

YouTube personalities reply to comments and schedule Q&A sessions where they are extremely candid.

one more idea

Seinfeld
Seinfeld

It's one of the most successful TV shows ever made. Its pilot, “The Seinfeld Chronicles,” aired in 1989, but its second episode didn’t air until May of 1990.

Jerry Seinfeld's observationa...

Writing sitcoms

Seinfeld changed the way sitcom stories are written. Until then, most sitcoms had A-story and a B-story, and a joke continued throughout the episode and told a very loose story but didn’t do much more than that.

Seinfeld didn't follow that pattern, because every character has their own storyline, all four of which converge in the final moments to create a whole that’s larger than its parts.

The age of antiheroes
Seinfeld is most likely the first series to dare the audience to identify with its characters by seeing their own worst traits reflected in them.

George, for example, is perhaps the show’s most repulsive character, but the public empathized with him because they recognize in him all of the times they've been unable to escape their own limitations and weaknesses.

3 more ideas

Music: 2010 to 2019

As 2020 settles, we look at the eclectic, vibrant music trends in the last decade, when the music turned truly global, glossy and digital, and when the iPod generation turned to stream endless play...

African Tunes

The 2010s was the decade African stars got globally recognized, and ‘Afrobeats’ went mainstream, with artists like Davido, Wizkid, Mr Eazi, and Burna Boy.

American pop icons like Kanye West and Beyonce took inspiration from African talents, with many collaborations and fusion albums.

K-Pop

Korean Pop kicked off a global fan frenzy in the 2010s. The 2012 megahit ‘Gangnam Style’ kickstarting the rage.

This pop-culture milestone was followed by a string of slick K-Pop hits with glossy and doll-like stars whose dance moves and catchy music gives stiff competition to the ‘mainstream’ music scene in the west.

6 more ideas

K-Pop Magic

K-Pop, or Korean pop music, became a rage across the world in the last few decades. It is now a multi-billion dollar industry.

It started when in 1992, a band Seo Taeji & Boys created h...

Breakthrough Years

In the late 90s, K-Pop started getting international fame when artists like Clone made it to China and other Asian countries. Then in 2002, during the soccer World Cup, BoA topped the charts in Japan.

In 2008, K-Pop made strides across the western world with the advent of Facebook, Twitter and Youtube, making itself available on international platforms.

Gangnam Style

The perfect storm happened in 2012, when a Korean record by Psy, became an international Youtube phenomenon with over 1 billion views at that time(now 3.5 billion views).

K-pop wasn’t just a flash in the pan, and the Korean music producers knew how to package catchy music, doll-face models as stars, colourful backgrounds and great dance moves

3 more ideas

Inspiration for a business idea

It can come from anything: a unique personal experience, witnessing a problem and seeing the possibility for a better solution, even walking down the street. 

Everyone harbors inner c...

Nurture your creativity
  • Write your ideas down. Document ideas as they form so they become less siloed, and consequently, you can see connections between those ideas and other pieces of outside information.
  • Turn to the people around you. By using your community to reiterate and refine your creative ideas, it can make those ideas (and your content) even better.
Find your niche
  • What differentiates your ideas and content from others in the space? The more specific the content, the more opportunity to build the business. 
  • How can you find your niche? Use platforms like Twitter, Instagram and Reddit: Engage with shared content enthusiasts and discover subcommunities through hashtags, explore pages, liked posts and more. By leveraging these enthusiast groups, you can identify what direction to take your ideas to create the most value for the right people.

one more idea

Rock & Roll
Rock & Roll

Growing up in the 50's was a blessing due to a strange beast called Rock & Roll, the sound of which was a siren call to many, and the negative reaction given by the parents was like a certi...

A Different Tune

Rockers like Chuck Berry and Bill Haley, who idolized the legend Louis Jordan, strangely enough, sounded nothing like him. The new rockers, influenced by the previous generation of music, looked and sounded completely original and breathtaking.

Bill Haley and The Comets were a runaway success in 1955, having an R&B style yet a unique sound of their own.

The Riffs of The Generation

... were recorded by producer Sam Phillips of Sun Label including Elvis Presley, Carl Perkins, Johnny Cash and Jerry Lee Lewis among other stalwarts.

The tunes were mostly rebellious, catering to the teen crowd, and the ‘Marginal Americans’, those living in the ghettos or doing lowly jobs. This segment helped rock & roll explode in the mid-Fifties, making it a social and generational disruption of the highest degree.

7 more ideas

Memes
Memes

The content shared online is always changing because of the creativity of users who remix, parody, or caption popular images or videos, to create memes.

Memes may seem basic, but from a lin...

Origins of memes

Memes have their origins in the world of academia. Richard Dawkins coined the term 'meme' in his 1976 book, The Selfish Gene. Dawkins describes a meme as "a unit of cultural transmission or imitation."

The word comes from the Greek 'mimema', meaning imitated.

Going viral

Internet memes are units of popular culture that are shared, imitated, and changed by users.

The first meme on the internet was the sideways 'smiley' :-) , created in 1982. The practice of using punctuation markers to show emotion spread quickly and later other expressions, such as :-( and ;-) were added.
The first example of digital viral content is the Hampster Dance meme - rows of dancing hamster GIFs - created by an art student in 1998.

2 more ideas

TikTok

TikTok is a breakthrough social media platform with millions of mostly young users worldwide, who share short videos and funny clips with matching music. 


Lately, its populari...

Gen Z

The appeal of TikTok is mostly among Gen Z, who love music, weird behaviour, humour and fashion. They love the blend of a social media network which is focused on consuming and creating viral content, along with catchy music.

Worth Billions

TikTok, whose Chinese owners are worth billions now, wasn’t the first-of-its-kind app but became a runaway success due to its unique format. Music biggies became early adopters of the TikTok format, using creative techniques to magnetically lure viewers and ensure it goes viral.

2 more ideas

A Positive Experience
A Positive Experience

Joe Wicks (The Body Coach) home workouts have become a rage among families in lockdown, amassing 23 million viewers a week. The whole experience feels unifying and motivating, in an age of physical...

The Godfather Of Fitness

.. was Jack LaLanne, whose self-titled fitness show in the US ran from 1951 to 1985, after which his celebrity status made him appear in prime-time sports and even on The Simpsons.

His bulging biceps coupled with a soft, empathic approach had a sense of intimacy and motivation, which resulted in a magnetic pull on women and children.

Bonnie Prudden

... an expert mountaineer and youth fitness advocate, founded the Institute of Physical Fitness in NY in 1954, making her a force to reckon with and a regular on prime-time US shows.

She enjoyed a long and prosperous media career until the age of 97 when she died in 2011.

4 more ideas

Sesame Street
Sesame Street

Before Sesame Street, music wasn't even considered as a means to teach children. But Sesame Street changed that and proved that kids are very receptive to a grammar lesson contained in a song.

Musical stars

Big-name stars lined up to make guest appearances. Stevie Wonder and Grover; Loretta Lynn and the Count; Smokey Robinson and a marauding letter U. "Sesame Street" also showcased Afro-Caribbean rhythms, operatic powerhouses, Latin beats, Broadway showstoppers, and bebop.

Now, after 4,526 episodes, the legacy is evident: It impacted the music world as much as it shaped TV history, inspiring fans and generations of artists.

The goal

The aim of "Sesame Street" was to build school preparedness and narrow the educational gap between lower- and upper-income children.

They used pedagogy advice from a Harvard professor. Research also showed children were more receptive when they watched with caregivers, so celebrities were introduced.

3 more ideas