Try To Tell Your Stories In A Way Or Other

One of the most helpful things you can do for your employer brand at the moment is to help employees and those interested in joining your company see beyond just your value proposition, to your actual values.

In the future, this will become even more important as companies continu...

Personal narratives, testimonials and impact stories are incredibly powerful. 

Your stories should be related to the issue or concept you are discussing. They should be an analogy or metaphor that explains your topic in ordinary terms and in vivid detail. 

• You need to have an interesting point to make it worthwhile.
• Your most interesting point should be the last thing you say in your story.
• Keep it short.
• Keep it personal. People prefer stories about people they know.
• The more you ...